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ABOUT

I have a deep interest in products that merge technology and data-driven marketing. Throughout my career, I have collaborated with various industry professionals, including analysts, data scientists, marketers, product managers, and engineers, to acquire a unique range of experience and expertise. I am constantly seeking new avenues to leverage my skillset in developing creative and captivating solutions.

Nihit Parikh

Email nihit14199@gmail.com 
Address Dallas, TX

As a data-driven engineer, I specialize in data analytics, data science, and product-driven software design.

Jun 2022- Present 

Software Engineer (AI/ML)

PMG Worldwide

  • Led an AI/ML initiative to make the creative production process more data-driven for client’s image and video ads

  • Worked with senior tech leadership to improve upon effectiveness of scum and retrospective process for the engineering department 

  • Collaborated with Data Science team to increase customer retention by 20% by building a customer lifetime value model

  • Analyzed client data using descriptive and regression analysis to identify and visualize trends and patterns

Jan 2022- May 2022

Google & Tinuiti 

Marketing Data Analyst

  • Enabled client with a 10% reduction in media spend by developing a regression-based multi-touch attribution model

  • Built a sales optimization calculator to help clients maximize their return on investment across digital channels 

  • Projected a revenue lift of 15% from a revised promotional strategy based on trends and seasonality analysis results

Jan 2021- April 2021

Business Analyst

Cybercom Creation

  • Reduced project timelines by 20% through gathering & prioritizing requirements and conducting need-gap analysis

  • Created BRD (Business Requirements Document), SDD (Software Design Document) and use cases for a new software app

EDUCATION

EXPERIENCE

July 2021- May 2022

Master's Degree in the Science of Marketing

UNIVERSITY OF TEXAS AT AUSTIN

MCCOMBS SCHOOL OF BUSINESS

Coursework includes: Product and Brand Management, Design Thinking, Marketing Management, Digital Marketing, Data
Analysis and Visualization, Market Data Demand Modeling, Marketing Analytics, Statistics for Marketing, Financial Management

August 2016- July 2020

Bachelor's Degree in the Technology of Computer Engineering

PANDIT DEENDAYAL ENERGY UNIVERSITY SCHOOL OF TECHNOLOGY

Coursework includes: Machine Learning, Artificial Intelligence, Natural Language Processing, Database Management System, Data Mining and Warehousing, Data Structures, Numerical and Statistical Methods, Operating Systems, Software Engineering, Digital Logic and Design, Algorithms

2022

STUDENT OF THE YEAR AWARDEE

University of Texas at Austin

2022

FINALIST MARKETING CASE COMPETITION (CCIMS) – 1ST PLACE IN MS DEGREES

University of Texas at Austin

2020

National level – India

2ND RANK IN INDIA AT NATIONAL LEVEL POETRY WRITING COMPETITION "BAL SHREE AWARDEE"

KEY ACHIEVEMENTS

SKILLS

SQL

Market Research & 

Competitor Analysis

Solution Design

Tableau

Public Speaking

Python

Regression Analysis & Hypothesis Testing

Market Research &

Conjoint Analysis

Figma

PHP

R

Media Mix Modeling

AWS

Agile & Scrum

Advanced Excel

LANGUAGES

Gujarati (native)

Hindi (fluent)

English (fluent)

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