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BRAND AND GO-TO-MARKET (GTM) STRATEGY PROJECT FOR ADOBE
The objective of this project was to examine Adobe as a brand and its current range of products and services, and propose a product line extension that aligns with the brand's values, mission, and vision. This project also involved creating a product development lifecycle, a full-funnel omnichannel media plan, and a Go-to-market (GTM) strategy for the new Adobe product.
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