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CCIMS - MARKETING CASE CHALLENGE FOR JOHNSON & JOHNSON
Every year, the McCombs School of Business hosts a 48-hour-long marketing case competition in which MBA and MSM student groups compete using a real-life case study from a well-known brand. I had the opportunity to work with my team on a case for Johnson & Johnson's brand "Zarbee's" to increase market share in the adult market, having excelled in the pediatrics market for cough, immunity, and sleep. My team made it to the final round and was one of the only ones to do so. 
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